April 2013
4 posts
Muck Rack: Highlights from the 2013 MTV Upfront →
My recap of the MTV Upfront 2013 at Beacon Theatre
muckrack:
MTV Journalists on Muck Rack
As everyone gathered into New York City’s Beacon Theatre for this year’s MTV Upfront, the show highlighted new series making their way into TV like “Generation Cryo,” “Nurse Nation” and “The Hook Up,” as well as renewal seasons of hit sitcoms like “Catfish,”…
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March 2013
2 posts
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Muck Rack: Fleishman Hillard’s Jennifer Kohanim:... →
My interview with Fleishman-Hillard’s lovely PR professional, Jennifer Kohanim!
muckrack:
We tend to talk about digital innovation and social media separately from traditional media relations. There’s the world of branded status updates and then there’s the world of the press release.
As we sat down to speak with Jennifer Kohanim – PR professional at Fleishman-Hillard –…
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Muck Rack: Alex told me to delete the adjectives... →
My recap of Muck Rack’s #HowToPitchAJournalist class with Natan Edelsburg and guest journalist, Mashable’s Alex Fitzpatrick!
muckrack:
At yesterday’s #HowToPitchAJournalist class led by Muck Rack’s Natan Edelsburg, we were joined by guest journalist, Alex Fitzpatrick of Mashable. Alex covers the intersection of politics, international affairs, social media and technology. He has...
February 2013
5 posts
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Muck Rack: APCO Worldwide's John Cangany: "The... →
My interview with APCO Worldwide’s Director of Digital Strategy, John Cangany:
muckrack:
Nowadays, companies and individuals are using social media for advocacy purposes and calls to action for issues affecting our nation. We asked John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office, what his thoughts are on the global usage of digital…
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Muck Rack: Peppercom CEO: Social media is making... →
My interview with Peppercomm’s CEO, Steve Cody
muckrack:
Steve Cody, managing partner of Peppercomm, started out in school for journalism where he held internships at news publications like the New York Times and CBS. While he loves reading the news, he did not particularly like the politics of the newsroom, so he took his adviser’s advice and…
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NYU PRSSA: A Valentine's Day Sweepstakes: 2... →
nyuprssa:
We’re giving away 2 FREE TICKETS to see Spiderman: Turn Off the Dark for this Friday, February 15th @ 8pm! Here’s what you have to do to enter the sweepstakes (you MUST complete all 3 steps to enter)
1. Go to twitter.com/nyuprssa and Follow us
2. Show your love by tweeting why you want to…
So excited to be doing this with the chapter! Thank you to our adviser, Cedric Bess,...
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Muck Rack: World Cancer Day: who do you stand for? →
muckrack:
Today, people from around the world are invited to share their voices and stand together to help raise awareness for cancer research, treatment, and prevention. Celebrities have already jumped on the social media train by honoring their friends and family through social platforms and getting…
#IStandUpFor my Grandmother and Grandfather who have fought and won the battle against...
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Muck Rack: Tech trends affecting journalism in... →
My Recap of the ONA NYC meetup at Columbia:
muckrack:
During this week’s ONA NYC Meetup: Journalism & Tech Trends for 2013, CEO of Webbmedia Group Amy Webb and Columbia University’s Chief Digital Officer Sree Sreenivasan discussed their perspectives on how the emerging 2013 digital trends will affect the journalistic community.
3…
December 2012
1 post
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November 2012
1 post
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NYU PRSSA: NYU PRSSA Goes to San Francisco! →
nyuprssa:
During NYU’s fall break, three members from the PRSSA executive board had the special opportunity to attend the PRSSA National Conference in San Francisco. Shira Palka, Claire Ahn, and Cara McMahon went on the 5-day conference, and even managed to get in some sight-seeing in between…
Had an amazing time!
October 2012
2 posts
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NYU PRSSA: Fireside Chat with BBDO's Roy Elvove →
nyuprssa:
This past Wednesday, NYU PRSSA had the exciting opportunity to hear from the EVP, Director of WorldWide Communications of BBDO, Roy Elvove, who shared his insights on public relations in the field of advertising. Roy touched on many key points in getting us to understand what it takes to…
Had a great time moderating the fireside chat with BBDO’s Roy Elvove!
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Moderating a Panel with 360i, Sony Pictures,...
Last Wednesday, I had the special opportunity of moderating a panel for NYU’s PRSSA chapter. The panelists included Kurt Patat, Vice President of MTV & VH1 Press, Amanda Bird Malko, Group Marketing Director for 360i, and Seth Fradkoff, Director of National Publicity for Sony Pictures Entertainment.
Two main experiences came out of this opportunity: 1) I learned how to organize an event from A...
September 2012
1 post
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Meet a club: NYU Public Relations Student Society...
MEET A CLUB: NYU PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA http://nyunews.com/index.php/2012/09/21/prssa/
Jonathan Tan/WSN
By Howard Lee
For a club all about networking, it is no surprise that its start was sparked by a connection.
In spring 2010, class of 2012 alumna Doreen Naor was prompted by fellow alumnus Natan Edelsburg, then president of the Communications club, to begin a chapter...
August 2012
1 post
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Having a Ruff Time Paying Attention at Work?
Source: Originally posted on RepManBlog.com
Today’s guest post is by Peppercommer Shira Palka. Many call themselves animal lovers, claiming that “a dog is man’s best friend,” so would it be that crazy to imagine your best friend sitting beside you at work? While Peppercom acquired its name after a beloved dog, there are no puppies or kittens running around the office just yet. CNN recently...
July 2012
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The Intern Spotlight
Source: PRiscope http://priscope.com/?p=753
By Laura
In today’s post, meet Shira Palka, current Peppercom intern and future PR star.
1) Tell us about yourself—where did you go to school, where are you from and what brought you to Peppercom and public relations? Originally from Riverdale, New York, I now study at New York University as a media, culture & communications major and psychology...
May 2012
2 posts
NYU PRSSA: NYU PRSSA 2012-2013 Eboard! →
nyuprssa:
Congratulations to the newly elected 2012-2013 Eboard! We are so excited to have everyone on board and hit the next semester off with a bang. A big congratulations to the graduating board as well, and an electronic round of applause to them for making the past year a wonderful PRSSA experience….
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Likeable U 2012, Internet Week
During this year’s Internet Week, I attended Likeable U Class of 2012: Beyond the Buzz, in which speakers such as Peter Shankman, Aliza Licht, Dan Kim and other respected professionals shared their expertise in the industry. Though I was only able to attend the second half of the event, I fortunately had some great takeaways:
Aliza Licht, SVP of Global Communications for DKNY, spent some...
April 2012
1 post
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NYC PR girls Speak at Tonight's Meeting!
We know that many of you unfortunately could not attend tonight’s meeting, so here are some highlights of our talk with Adrianna and Meg!
Make sure you’re familiar with the latest social channels.Training programs are becoming more popular at agencies, and one day you may have to teach your boss how to use social media like Twitter or Pinterest.
In such a stressful field, many people can easily...
March 2012
2 posts
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PRSSA National Assembly 2012
Over my spring break, I had the wonderful opportunity and honor of attending the PRSSA National Assembly in Charlotte, North Carolina, as NYU PRSSA’s official delegate. This was my first national conference and our chapter’s first representation in the assembly since its foundation. If I had to sum up my experience in one word, it would be Inspiring. Over 200 delegates and PRSSA members from...
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Kevin Mercuri Guest Speaker at Career Forum
At yesterday’s Career Forum hosted by NYU PRSSA and PRSA NY, guest speaker Kevin Mercuri kicked off the event with some wonderful words of wisdom to aspiring PR professionals. With twenty years of PR experience under his belt, and as the President and Founder of Propheta Communications, Kevin highlighted key aspects of making it in the business:
“Once you’re out of college you’re a brand.” You...
December 2011
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12 Days of Social Media, Day 9: “You’ll Be Working...
On a daily basis, I use my blackberry to check up on emails, sign in to Twitter to see what’s happening in the social sphere, occasionally blog about an interesting topic, connect with friends on Facebook, all the while balancing good grades in school, interning at a PR agency, maintaining a social life, and developing the NYU PRSSA chapter for success. This can be called “multitasking,” or really...
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5 End of The Year Tips from Outstanding NY...
by Judi Huck
Keep pushing yourself to go beyond the limits.
Shira Palka digital at M Booth
While learning the ins and outs of working at a public relations agency, I have observed the significance of organization, client relations, and most importantly developing and maintaining strong relationships with everyone you meet. This is something I can apply to coming to the NY Creative Interns...
November 2011
2 posts
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Smash Summit 2011
A few weeks ago I attended Smash Summit in NYC held at Microsoft and produced by 500 startups, with .CO as one of the main sponsors. The one-day conference featured top startups with speakers discussing platform strategies, tactics, and tips on attracting customers. Although I missed the morning sessions featuring executives from Youtube, Foursquare, Facebook and others, I came across other...
October 2011
2 posts
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September 2011
1 post
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Setting the Pace: How to Revitalize Your Chapter
Reblogged from PRSSA Forum:
By Shira Palka New York University
This issue’s “Setting the Pace” column focuses on the recently revitalized Chapter at New York University in New York, NY.
Though New York University received its charter years ago, it recently underwent a revitalization process. Chapter president Doreen Naor sought to regrow the Chapter with the mentorship of her friend and recent...
August 2011
3 posts
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Startups Partnering with Big Companies
In last week’s Business Development Meetup, “Startups Partnering With Big Companies: Best Practices,” a rockstar panelist of professionals explained the ins and outs of working in business development. The speakers included Serge Kassardijan from Google, Jared Grusd from AOL, Tristan Walker from Foursquare, Sanam Lari from Time Inc., and Rich Kennedy from Blip.tv, with moderator Rachel...
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NYC Interns Hash it Up for the Last Time
Last week, I attended NYC Interns Hash It Up, The Finale at Meetup HQ, sponsored byHashable and Zaarly, in partnership with NY Creative Interns. As a final goodbye, the teams decided to go all out by inviting some special guest speakers:
Dina Kaplan, co-founder of Blip.tv, shared some of the lessons she learned from working at places like MTV, WNBC and the White House. A few things that stuck...
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NYC Interns Hash It Up: The Finale
Last week, I attended NYC Interns Hash It Up, The Finale at Meetup HQ, sponsored byHashable and Zaarly, in partnership with NY Creative Interns. As the last Hashable meetup of the summer, they invited a few special speakers:
Dina Kaplan, co-founder of Blip.tv, shared some of the lessons she learned from working at places like MTV and WNBC. A few things that stuck with me were to:
Trust your...
July 2011
5 posts
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NY Tech Intern Meetup
This week, I attended the NY Tech Intern Meetup at Dogpatch Labs, organized by my fellow NYU classmates Andrew Oved, Jacob Laufer, and UPenn student Eric Berdinis. The event took place in a great space and, as usual, I had a good time meeting NYC interns building their futures on the spot (or just eating pizza and relaxing after a long day’s work). Either way, it was a fun opportunity to network,...
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Business Development vs. Sales Event Recap
Last Thursday, I attended nextNY’s Business Development vs. Sales event, which took place on Social Media Day. The panel of speakers included Jane Kim, VP of Business Development at Hashable; Wiley Cerilli, CEO of SinglePlatform; and Eric Friedman, Director of Business Development at Foursquare, with moderator Steve Cheney, Head of Business Development for GroupMe.
Jane noted that companies build...
June 2011
1 post
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NYC Interns Hash It Up
My name is Shira and I’m the summer intern for the First Word Digital team at M Booth. I am a rising junior at NYU, studying Communication and Psychology. I am also the PR Director for the campus’s newly-founded Public Relations Student Society of America chapter. I’m grateful to live in the city that never sleeps, where I can put my skills and creativity to good use, and where having a small...
November 2010
1 post
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Proceeds from e.CO Charity Auction Donated to...
On June 10th, 2010, the widely publicized charity auction for the single letter domain name, e.CO, came to an exciting end – selling for a whopping $81,000 USD. e.CO was the very first domain name to be auctioned by the .CO Registry – and was intended to celebrate the upcoming global launch of the .CO domain. With SEDO as the global auction platform, bidders and spectators from around the world...
